TRAILL COUNTY ECONOMIC DEVELOPMENT COMMISSION
Traill County, North DakotaAbout the Project
AE2S Communications worked with the Traill County Economic Development Commission to create strategy and messaging to support the “Come Home to Traill” tagline. The goal of this initiative is to attract workforce, businesses, and developers to the community.
Project Details
Client: Traill County
Key Project Elements
- Integrated Marketing and Communications Plan
- Drone/Videography
- Social Media Planning, Advertising, and Development of New Accounts
Developing a Plan
We started by developing an Integrated Marketing and Communications Plan. The identified target audiences, led the way for strategic communications, and was critical in developing targeted advertising, social media posts and ads, and videography.Three videos were developed, shared among influencers, and promoted on social media, websites, and through digital advertisements. The videos shared the authentic stories of families who call Traill County home, along with drone footage of the communities during all seasons.
