East Grand Forks Economic Development Authority
East Grand Forks, Minnesota
About the Project
AE2S Communications assisted the EDA by developing an Integrated Marketing Communications Plan and a brand. The brand was initially developed for the EDA, but was adopted by the city and will be used for all city departments.
Project Details
Client: City of East Grand Forks
Key Project Elements
- Community Survey and Leadership Engagement
- Brand and Style Guide
- Tagline
- Brand Guidelines
- Integrated Marketing and Communications Plan
- Social Media
- Digital Ads
The brand was created with both the community and target audiences in mind. It was derived from the results of community leader discussions and a digital survey. This original research uncovered a strong sense of community and purposeful life; connected to family, business, school, and the environment, which ultimately informed the new brand, “Life Connected.”
The Integrated Marketing and Communications Plan will be used as a guide to all marketing efforts, including improvements or emphasizing past efforts that brought success, as well as new methods that will help achieve the goals of the EDA’s strategic plan. The plan is also being used as a tool to assist in the development of the EDA’s marketing budget.