BOTTINEAU COUNTY ECONOMIC DEVELOPMENT CORPORATION
Bottineau County, North DakotaCampaign Implementation and Extension of Staff
The Bottineau County Economic Development Corporation hired AE2S Communications to continue developing and implementing their recently launched “Let’s Go” campaign. Using consistent messaging and strong visual components, the team worked with the EDC Executive Director to develop materials that focused on achieving strategic goals.
Project Details
Client: Bottineau County
Key Project Elements
- Style Guide
- Website Content
- Newsletter
- Social Media Plan and Posts
- Social Media Advertising
A strong social media strategy helped support increased visits to the county, increase retail activity, and promote the EDC and its members. The team developed a promotional plan across traditional and social media platforms. Advertising targeted North Dakota residents and encouraged them to go and experience the Bottineau area. The campaign results consisted of:
- Assisted with 15+ Newsletters
- Templates Prepared for Content
- 200+ Subscribers
- 33% Average Open Rate
- Click Rates as High as 16%
